Gambling company Ladbrokes is in talks to buy smaller online rival 888 Holdings, both firms have confirmed.
888 Holdings said discussions were in "the early stages", and there was "no certainty" that Ladbrokes would make a formal offer.
Ladbrokes added that it had yet to decide the terms of any deal proposal it may make to 888 Holdings.
Ladbrokes is one of the UK's largest betting companies, with 2,220 shops and a website operation.
888 Holdings is a solely internet-based business.