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The market leader of hygienic products for women in Central and Eastern Europe

Bella2

The success of Bella brand is primarily the care for the highest quality products, openness to modern technology and willingness to create a flexible offer. Under Bella brand there is a wide range of products presented: sanitary pads, pantyliners, tampons and cosmetics for intimate hygiene. Bella is still evolving, and for many years has been a synonymous of confidence, comfort and safety.

Company profile
Bella LLC is one of the strongest manufacturing companies in the TZMO S.A. group of companies (Poland), the leading European manufacturer of hygiene products of BELLA brand, products for incontinent people SENI, products for children under the brand Happy, medical products of the brand MATOPAT, perfume and cosmetics products by the brand Pollena - Ewa, as well as household chemicals Dr.MAX. TZMO S.A. holds 56 production, trade and service companies that produce and sell high-quality products and successfully develop in the markets of the whole world: Germany, Holland, Denmark, Hungary, Russia, USA, Nigeria, Jordan, India, etc. Products issued by TZMO S.A. are present in more than 80 countries around the world, which covers 1/3 of the population of the entire globe. Bella Limited Liability Company was established in Yegoryevsk, Moscow Region and has been operating since 2003. The enterprise covers an area of more than 10 hectares, with five production and administrative buildings, a modern logistics center and a warehouse of raw materials and finished products. The infrastructure created ensures the full operation of the enterprise. The enterprise is equipped with the most up-to-date equipment, the entire production process is fully computerized and automated, the production is waste-free and environmentally friendly. Comfortable conditions have been created for the personnel in all production buildings of the factory. When deciding on the location of production facilities, several factors were taken into account: the availability of infrastructure (energy resources), human resources, transport accessibility, the geography of a possible market and the number of potential consumers. Based on the planned production and output of products, the Moscow region has become the optimal solution for the company. Favorable conditions for the investment development in the Yegoryevsky district of the Moscow region and the support of the region authorities left no grounds for doubt - the enterprise for the production of hygiene and medical products was decided to place right there. Currently, Bella LLC employs over a thousand people. The prevailing majority of employees are residents of the Moscow Region.

Products and brands
The range of products manufactured by LLC Bella is quite extensive: BELLA is a brand of hygiene products for women, which occupies a leading position in the markets of Central, Eastern and Western Europe, as well as Asia. Under the brand name BELLA a wide range of products is sold: hygienic absorbent and daily pads, tampons and cosmetics for intimate hygiene. With these products the production history of the factory in the Moscow region began. Over the years, BELLA remains synonymous with confidence, comfort and security. The success of the BELLA brand is, first of all, concern for the high quality of products, understanding of customer needs and keeping pace with modern technologies. Under the brand name BELLA COTTON products made of cotton are presented. BELLA COTTON started the production with one kind of cotton buds, cotton pads and balls, and now it has a wide and deep range. The factory in Yegoryevsk is a manufacturer of many types of cotton pads, cotton buds and cotton wool in different price segments. SENI is a brand of hygiene products and a special cosmetic line for the complex care of people with incontinence problems. In 2011, the factory started production from one type of product - diapers for adults, but in an effort to meet the needs of this market and improve the standard of living of people suffering from this kind of diseases, it rapidly expanded the product offer. The plans of the factory in Yegoryevsk include the production of a full line of SENI products: urological pads for women and liners for men, diapers for adults and absorbing disposable panties, hygienic diapers, as well as specialized cosmetics and related products for comfortable skin care. At the present time, the Russian factory of the TZMO Group pays much attention to the development of the MATOPAT brand. Preparations for the start of production of high-quality medical products that are used in ambulance stations and operating units, treatment rooms, polyclinics, dialysis centers and in a home medicine cabinets are in full swing. The range of MATOPAT products is developing together with the process of increasing the level of medical services. Soon, in Yegoryevsk will start the production of bandages and napkins for medical supplies, sets for hemodialysis and plasmapheresis and sets of dressings and instruments. In addition to production, it is planned to carry out the process of its sterilization. TZMO takes an active part in improving the quality of medical services in Russia. The company is constantly improving products, investing in innovative technologies and searching for new solutions to facilitate the work of medical personnel, as well as to ensure that every consumer can get high-quality medical products.

Production and technologies
Dynamic development of the enterprise has become possible thanks to several approaches widely used in business, one of which are Lean Management principles. Since 2015, with the initiative and active participation of the General Director of Bella LLC Marcin Kowalczyk, the application of techniques and tools of Lean Management is spreading in the organization. It makes the enterprise several times more cost-effective and efficient, change the approaches, methods and tools of production management and service delivery, through reorganization and modernization of internal processes and productivity increase, without capital costs. The introduction of lean Lean Management allows to achieve excellent results with the optimal use of resources, get more by investing less. Bella uses statistical methods for monitoring processes, a thorough analysis of the causes of equipment downtime, standardization of personnel operations, and the resolution of problems by working groups consisting of employees directly involved in the processes to be improved. People are the main engine for improving the effectiveness of the lean production application. Therefore, Bella LLC pays much attention to the development of personnel and increase of its competencies. In practice, staff development is a system of interrelated actions, including strategy development, forecasting and planning of personnel requirements, career management and professional growth, organization of the adaptation process, trainings and the organizational culture formation. The introduction and development of this process is focused on the formation of employees that meet the needs of the Enterprise, and at the same time on the study and development of the productive and educational potential of each employee, that will ultimately be reflected in the results of the Enterprise as a whole. As a result of improvements carried out over the last two years due to the application of the Lean Management, the company reached 40% increase in sales and the team of LLC Bella won the III Championship in improving productivity.

Achievements and further growth
The mission of the company is to provide consumers with products and services that make their life comfortable and safe. An important element in the realization of this task is the production of hygienic and medical products of high quality at an affordable price. Since 2012, Bella has developed, documented, implemented and maintained the Quality Management System (QMS) in accordance with the requirements of ISO Standard ISO 9001: 2008. Currently, the company is working on the implementation of the Integrated Management System based on the standards of ISO 9001: 2015, OHSAS 18001: 2007, ISO 14001: 2015. ISO standards, are the strategic tools, helping to solve some of the most pressing problems of modern business. They ensure the highest possible efficiency of business operations, increase productivity, quality of products and help gain access to new markets, expand the geography of supply. The basis of the standard is a number of principles of quality management, including a lot of attention paid to the consumer, motivation and involvement of senior management, process approach and continuous improvement. The use of ISO standards in the work of the Enterprise ensures that consumers will receive products and services of consistently good quality, which in turn will bring many benefits to the business. Bella LLC is oriented to the needs of the Russian market, but also delivers the products outside the Russian Federation and exports to the CIS countries, the near abroad and the EU: Azerbaijan, Armenia, Latvia, Belarus, Ukraine, Tajikistan, Uzbekistan, Kazakhstan, Kyrgyzstan, Poland. LLC Bella does not stop there. In addition to plans to start the production of medical products MATOPAT, the company is working on a project for the seventh production building. The planned investment will strengthen the position of the leader in the market of manufactured products and also expand the supply and distribution of products. 

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