Manufacturing-Journal | 17 |stops for maintenance and avoid fail-ures. The new “U” head, inclined at 45°, is engineered for high-torque and con-tinuous machining. Further enhancing the functionality are the optimized tool magazines for exchange arms and tool management. These innovations mark the first row of advancement on existing models. New models such as the Spark 2 HS (high speed) series, the “small” ones in the house, the tool room, and the Smart Tool for the management and optimiza-tion of maintenance and presence of the toolset on multiple machines simultane-ously, signify Mandelli’s commitment to continuous improvement.Strategies for Acquiring and Retaining Customers The markets and industrial sectors tar-geted by Mandelli are diverse and ex-pansive, encompassing aerospace and aeronautics, the mobility sector, energy sectors (from wind to hydro), and the vast world of subcontractors. The strat-egy to acquire and retain customers in international markets hinges on the dual pillars of quality and service. Today, the value of a machine tool is perceived as being half of the construction work, with the other half attributed to the easy availability of spare parts and locally ca-pable and effective technicians. This perspective informs Mandelli’s direc-tional choices on service and spare parts policies, which are synergistic with the Allied group, the parent company. This global network ensures the main spare parts are stocked worldwide and the es-tablishment of locally affiliated services.
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