AFTER A YEAR OF VISITS AND DISCUSSIONS, BOOTH INDUSTRIES, WHICH IS PART OF REDHALL MANUFACTURING, HAS FINALISED A MANUFACTURE UNDER LICENSE AGREEMENT FOR PRE-ENGINEERED DOORS WITH THE AHURA MAZDA GROUP BASED IN MUMBAI, INDIA.
Ahura Mazda Group is an ambitious steel door producer with significant potential to expand its sales in a fast growing Indian market. Under the agreement the company will sell Booth's certified fire, acoustic, security and multi-performance product range in India and the SAARC region, which covers Bangladesh, Pakistan, Sri Lanka, Nepal, Maldives, Bhutan and Afghanistan.
In a reciprocal trade arrangement Ahura Mazda will produce both components and complete door sets for Booth's contracts in the UK, as well as manufacturing Booth 'badged' doors for shipping direct to Booth's contracts in the Middle East and South East Asia. In addition, Booth will have an option to market a specialist, patented Ahura product which will complement its comprehensive certified fire door range.
The MUL agreement is initially for three years and products will be sold in the SAARC region under a joint Booth-Ahura brand.
John Hynes, Managing Director, Redhall Manufacturing commented: "India's economy continues to grow at a rate of around 6%, with several states rising above 10%. This agreement gives us an excellent base from which to develop a presence in a fast growing country which presents a wealth of opportunity for us over the next 20-30 years."
"As well as contributing to making our commercial door offering more competitive, this agreement facilitates greater access and visibility of the Booth brand and product offerings across the Sub Continent, the Middle East and Asia."
The MUL means that Booth's commercial door product range will become a more realistic option for many customers. It will enable many of them, for the first time, to single source the most comprehensive range of doors available from a brand they trust and to a level of quality they have come to expect. With a multitude of door types and a range of unsurpassed capabilities, Bolton-based Booth is the only supplier providing a one stop total solution door and blast panel package for the most complex of infrastructure programmes at truly competitive rates.
John continued: "The local presence and incremental capacity provides for both flexibility in volume and delivery logistics. This strategic partnership will enable us to establish a foothold in a country where there are significant business opportunities in our key market sectors of oil and gas, nuclear new build, rail infrastructure and defence. It also gives us a physical presence in a country which is closer to the Middle East and South East Asia; two important areas where we will be developing our business further."