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Four New Contracts for Oil Productions

MILESTONE GROUP PLC

 

 Four New Contracts for Oil Productions

 

 

Milestone Group PLC ("Milestone" or the "Company"), the AIM quoted (AIM: MSG) provider of digital media and technology solutions, is pleased to announce a number of new contracts signed by its wholly owned subsidiary, Oil Productions Limited ("Oil").

 

Oil, the multi-platform digital media design studio, has launched its latest iPhone App "Magpie by Conran" for the Conran Group. The App, which has gone live, is designed to allow ideas to be shared and collated by anyone involved in creative decision making from designers and architects to wedding planners and home improvers. The "Magpie by Conran" app reached number 1 in the utility sector of the app store.

 

Scholastic, publishers of the hugely successful children's show "Horrible Histories", has engaged Oil to develop a gaming strategy and a series of games for The Horrible Histories virtual world. The team see this as an ongoing relationship, giving Oil the opportunity to work with Scholastic to create a multi-platform strategy which will allow for further opportunities to create apps and games and exploit the format in other ways.

 

Oil is developing a new multi-platform food format, which currently has the working title "App.etite", for publisher Eyemedia Ltd. The show will run across iPad, iPhone and online. It employs the talents of Angela Hartnett, chef of the year, as well as a suite of tools that allow recipes to be grabbed and stored whilst watching TV food shows. The format is scheduled to launch in late October.

 

Finally, Oil has also partnered with new agency Heretic to develop a digital format for games publisher Activision. This will help to inform their internal team about the power of digital media.

 

Deborah White, Chief Executive Officer of Milestone, said:

 

"This is an interesting time for Milestone following the recent acquisition of Oil. They are an exciting team with some great ideas on how to develop multi-platform strategies for their clients. These contracts show some of the diversity of the offering available at Oil and we look forward to helping them develop their client base."

 

Mike Bennett, Director of Oil, commented:

 

"It is great to announce four new contracts with established and well known businesses that clearly showcase the high quality work we produce for our clients and the solutions we can deliver. Businesses understand the need to interact through digital channels and our low-cost, high-value approach allows them to achieve that."

 

Roger Mavity, Chief Executive Officer of Conran Group, said:

 

"We wanted to communicate the extraordinary range of design work we do at Conran, from saucepans to skyscrapers. But we wanted to do it in a human rather than corporate tone, and Oil were great partners in realising that ideal."

 

 

For further information:

 

Milestone Group PLC

 

Deborah White, Chief Executive

Tel: 020 7929 7826

 

 

 

College Hill, PR

Jamie Ramsay

 

 

Tel: 020 7457 2020

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