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Scania starting its own operations in Japan

Scania has established a sales and service company in Japan. This
implies changes in Scania's alliance with Japanese truck and bus
manufacturer Hino.
“The exchange of knowledge at the strategic level that we have enjoyed
over the years with Hino has been valuable, for example in emissions and
hybrid technology, but we have jointly decided to limit our future
cooperation to a customer-supplier relationship,” says Martin Lundstedt,
Head of Franchise and Factory Sales at Scania.
In this new relationship, Scania − backed up by Hino − will remain as
distributor of Hino's medium-duty trucks inSouth Korea, with
responsibility for sales and service. Since 2007, Scania Korea Ltd. has
delivered about 1,000 of Hino's trucks.
InJapan, Hino − backed up by Scania − will retain responsibility for
providing parts and service for the approximately 400 Scania tractor
units that the company delivered in this market between 2003 and 2010.
In establishing its own sales and service company inJapan, Scania will
initially concentrate on increasing sales of vehicles in niche segments,
including the very heaviest truck segment.
“In the short term, our greatest potential lies in sales of special
vehicles, such as tractor units for heavy road transport. Domestic
manufacturers produce only a limited range of such vehicles. Through own
organisation, with its extensive knowledge of Scania's modular product
system, we can offer special vehicles tailored for the Japanese market,”
says Sol Bong Chai, Managing Director of Scania Japan Ltd.
Because of the deficiencies in Japan's infrastructure that arose
following the tsunami disaster, there is a sharply increased demand for
back-up generator sets for electricity supply, as well as industrial
equipment for use in reconstruction work.
“Today there is already major sales potential for Scania's industrial
engines in these segments,” concludes Mr Chai.
For further information, please contact Hans-Åke Danielsson, Press
tel. +46 8 553 856 62.
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