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Nestlé's virtual shopping centres deliver real competitive advantage

Nestlé continues to gain competitive advantage in retailing with the official opening of a GBP 1 million (almost CHF 1.5 million) extension to its simulated shopping centre in the United Kingdom today.

The Insight and Learning Centre, located in York, is one of a worldwide series of centres established by the Company to provide retailers with the strategic insight to optimise their sales while growing Nestlé's range of products in stores.

Pictured: Laurent Freixe, Nestlé Executive Vice President and Zone Director for Europe (left) and Paul Bulcke, Nestlé Chief Executive Officer (second left) attended the opening ceremony in York, along with Paul Grimwood, Chief Executive Officer of Nestlé UK (centre).

Read the full story: Nestlé's virtual shopping centres deliver real competitive advantage

More Nestlé news: Take a look at our top stories today

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