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Viraj Profiles Ltd., announces major expansion plans in India

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Viraj Profiles Ltd, the leading manufacturer of Stainless Steel long products in the world, is pleased to announce a major expansion of its business in Northern India. Viraj Profiles Ltd., headquartered in the commercial capital city of India, Mumbai has opened its first sales and marketing office away from its home ground. The company has opened a new office in New Delhi and has appointed Mrs Pooja Mehra as Director, Sales and Marketing for Viraj Profiles Ltd.

Mr Neeraj Raja Kochhar, Chairman & Managing Director, Viraj Profiles Ltd commented, “Our decision to open an office in the capital city is in recognition of the size and opportunity of the market in this part of the country, whilst also acknowledging the growing demand of stainless steel products across various sectors like architecture and construction, process industry etc. It is a very important place for us to be and we aim to increase our market penetration across all the regions in India especially northern states like Delhi, Punjab, UP etc.”

Mrs Pooja Mehra further added, “There’s no better time for market expansion than now. There are many opportunities that exist in today's market. Especially with current government’s focus on world class infrastructure development and with the growing awareness amongst buyers about benefits of using stainless steel, we are very positive that we will be able to expand our domestic market just like the overseas market and shall become a trusted partner in the growth of our country.” She further added, “This way we will be more accessible to our clients and partners as Northern India is one of the most important and the fastest growing market for stainless steel.”

Viraj new office is centrally located at Aerocity, one of the posh and centrally located areas in New Delhi accessible to clients from throughout the area and even to those travelling from outstation.

About Viraj Profiles Ltd.: Viraj Profiles Ltd. is one of the largest manufacturers and exporters of Stainless Steel long products in the world. With turnover of USD 1.5 Billion, the company is exporting its stainless steel products (Wire Rods, Wires, Welding Wires, Flanges, Fasteners, Bright Bars and Profiles) to more than 1300 customers based across 90 countries spread over 6 continents. With melting capacity of 528,000 tons per annum, the company produces more than 50,000 SKUs in various grades like Austenitic, Ferritic, Martenistic, Duplex and Electrode in various shapes and sizes. The core competency of Viraj lies in its integrated manufacturing facilities which enables it to meet customer specific requirements.

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