In the contemporary world, in which creativity is the ultimate and most desirable asset of every Employee and entrepreneurship, LEGO is the very synonym of creativity. One of the most renown and recognized brands on Earth has built its success upon creative thinking, innovation and planning outside the box.
The history of the Danish company has slowly become a kind of a beautiful fairy tale for managers, who dream to become Mr. Ole Kirk Kristiansen himself, metaphorically of course. Every commercial organization wishes its products to evoke the same emotions and connotations as LEGO: happiness, reminiscent laughter, the memory of carefree childhood, glimpses of images of a family, spending time together. Every child and most of adults are rapt, when they unpack a set of LEGO bricks for Christmas or birthday. But, the legendary company has not become such in a day, so the LEGO Group is a great example of a dream becoming truth thus every other entrepreneurship can theoretically repeat its global success. But the question is, how to do that? Mrs. Andrea Faflíková, LEGO Group’s Regional PR & Event Manager, Brand Marketing CEEMEA, whom we’ve interviewed, will help us understand the process of transforming a small carpenter’s workshop into a global company.