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Invercote upgrade - an adaptation to market demands

/INS. Iggesund Paperboard announces an upgrade to its flagship product, Invercote. From summer 2015 the bestselling paperboard in the Invercote family, Invercote G, will feature a lightly coated reverse side.

“More and more brand owners want to have access to high-quality reverse side printing, for example in order to print a colour shade or pattern which improves recognition and reinforces their brand,” comments Arvid Sundblad, Vice President Sales and Marketing at Iggesund Paperboard. “We are developing Invercote step by step, and always in the direction our customers want.”

Prior to this latest upgrade, Invercote G has been triple-coated on the print side with an uncoated reverse and is available in grammages from 180 to 380 g/m2. Over the years it has come to be the quality leader, primarily due to the combination of excellent printing and foil laminating properties together with high quality and an equally high quality consistency. One of the many reasons to choose it as a graphic or packaging material has been the high predictability of the end result.

Coating the reverse side means that the whiteness on the reverse has also been adjusted up. Further improvement has also been made to the lightfastness, which was already the best on the market, and which is crucial for a package to keep looking fresh over time on the retail shelf.

”This is not a revolution but rather an adaptation to gradually changing customer demands. The reverse side coating is very light – it improves the printing properties, but still keeps the tactile feeling of roughness,” Sundblad continues. “But in making this change we have also preserved all the other properties that have repeatedly led to Invercote being ranked by leading brand owners as the European paperboard market’s strongest brand.”

Concurrently with the introduction of the upgraded Invercote G, Iggesund has also improved and made more transparent its service offering under the name Care by Iggesund. The aim is consistent delivery times but the offering also encompasses everything from a rapid sample service and the dissemination of knowledge to local technical support and a transparent raw materials supply.

“It’s crucial to us that anyone who chooses Invercote will not only sleep well at night but also know that the end result will be dazzling,” Sundblad concludes.

Specifications for the upgraded Invercote G as well as sample and trial material will be available from early February. Deliveries will start July 1st.

Iggesund

Iggesund Paperboard is part of the Swedish forest industry group Holmen, one of the world’s 100 most sustainable companies listed on the United Nations Global Compact Index. Iggesund’s turnover is just over €500 million and its flagship product Invercote is sold in more than 100 countries. The company has two brand families, Invercote and Incada, both positioned at the high end of their respective segments. Since 2010 Iggesund has invested more than €380 million to increase its energy efficiency and reduce the fossil emissions from its production. 

Iggesund and the Holmen Group report all their fossil carbon emissions to the Carbon Disclosure Project. The environmental data form an integral part of an annual report that complies with the Global Reporting Initiative’s highest level of sustainability reporting. Iggesund was founded as an iron mill in 1685, but has been making paperboard for more than 50 years. The two mills, in northern Sweden and northern England employ 1500 people.

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