Established in 1952, Hajdu is the leading company of Hajdu Group headquartered in Teglas, Hungary. Apart from Hajdu, the group consists of Hajdu Autotechnika and Hajdu Infrastructure.
Hajdu produces water heating-related products, white goods as well as renewable energy-related solutions; Hajdu Autotechnika sells tools and components for automotive industry, whereas Hajdu Infrastructure offers parcels of land for rental or sale for developing businesses on the territory of especially for this purpose created industrial zone - Hajdu Industrial Park. Today the group employs more than 600 people and its revenue for 2012 exceeded EUR 37,000,000.00.
History
The company was established in 1952 under the name Hajdúsági Iparművek, which operated as an amunitions factory. In 1957 the company started to produce household goods. By the mid ‘80s expanding both product range and exports gradually Hajdu become a medium size enterprise. Since then the company has built a strong brand name by developing its products and expending its portfolio to meet the changing customer needs. To utilize free capacities the company opened a new branch of business, the car part manufacturing, first in 1998, then more intensively in 2002, producing parts, primarily from steel sheet. In 1993 Hajdu implemented ISO 9001 Quality Assurance System, in 2001 ISO 14001 Environment Management System certified by SGS. In 1994 the company was privatized and adopted the name HAJDU Hajdúsági Iparművek Rt. In 2005 HAJDU Hajdúsági Iparművek Rt. split into three companies - HAJDU Hajdúsági Ipari Rt. continued the production and distribution of traditional Hajdu household goods, whereas HAJDU Autotechnika Plc (Hajdu Autotechnika) focused on the production of components for automotive industry and HAJDU Infrastructure Plc (Hajdu Infrastructure) got involved in the provision of services for settling companies. In 2006 HAJDU Hajdúsági Ipari Rt. was transformed into a private limited company and changed its name into HAJDU Hajdúsági Ipari Zrt., under which it currently operates. In 2008-2010 the company realized a two year investment programe, partly financed by EU contribution. The investment involved purchasing of new equipments – a new laser cutting line, a welding robot, assembly lines, etc. - and it also improved IT structure, staff training and marketing division.
Structure
Hajdu Group consists of Hajdu, Hajdu Autotechnika and Hajdu Infrastructure. The traditional products – hot water storage tanks, washing machines, spin dryers - of the predecessor company (Hajdúsági Iparművek) are produced by Hajdu. Hajdu Autotechnika was established in 2005 as a result of the growing demand on auto parts and expanding the clients’ portfolio of Hajdu. Today the company is recognized as a world-class automotive service provider on TIER1 and TIER2 levels. The company’s average sales revenue is estimated at EUR 17 million which is a very strong result, comparing it with other suppliers of sheet metal fabricated components. The company uses sheet formation and sheet fabrication technologies. It has a manufacturing facility operating constantly, in three shifts (4,200 square meters) and a tools workshop (2,000 square meters). Hajdu Infrastructure was also founded in 2005. The base of each company is located in the HAJDU Industrial Park, that is operated by Hajdu Infrastructure. The Park can be found in Eastern-Hungary, in the surroundings of Téglás and has an industrial area of more than 200 hectares. Its geographical position is very favourable, easily accessible on motorway and by rail as well. The Park offers several building sites for sale or rent. By establishing an industrial-economic environment, Hajdu Infrastructure wanted to assist small and large entities as well as international companies in establishing their businesses.
Products
Hajdu’s range of products include: water heating appliances (electric, gas-fired, indirect, multi-energy), complete thermal solar units, buffer tanks, solid fuel boilers, condensing gas boilers, heat pump water heaters, air-water heat pumps and household appliances (washing machines, spin driers, automatic washing machines). As the product range suggests, in the past few years the company has concentrated on developing and manufacturing products and systems which use renewable energy. Regarding share market HAJDU is market leader in Hungary and present in many European markets (Germany, France, the UK, Sweden, Belgium, Spain etc.). Today, Hajdu’s products are recognized by the customers as reliable, durable goods with good price-quality ratio, and the company is appreciated for its high service level and spare parts supply. The brand is well-known – 90 percent of Hungarian families have Hajdu products in their homes and 92 percent of them are fully satisfied with these easy to use goods. The significant changes in the EU laws regulating energy efficiency and the permanently changing consumer needs make Hajdu focused on development. Currently there are many development projects in progress, which focus is improving the efficiency and electronics of the traditional electric hot water tanks as well as the extension of the product range of the renewable energy-products. Hajdu Autotechnika produces car parts, mainly from metal sheets. The company’s products portfolio includes almost 1,200 types of components from the following categories: assembled exhaust systems and mufflers, components for exhaust systems, seat-back components, smaller bodywork elements as well as double-sheet, die-stamped, perforated components. The products are built in the vehicles of several world brands: Mercedes, Porsche, BMW, Volvo, Audi, Ferrari, Ducati, Suzuki and others. The company’s other operation territory is tool designing, production and maintenance. Hajdu Autotechnika also sells tools and several components to several world famous companies like Continental, GE, Lego, Grundfos, etc. HAJDU Industrial Park operated by Hajdu Infrastructure offers several building sites for sale or rent. The industrial zone is equipped with a complete range of public utilities: road system, gas, electric power, heat, industrial and potable water, communal and industrial sewage, telephone, Internet. Additional services include industrial railway, security system, reception with weighbridge, offices, storage and production facilities for sale or rental, bus service for employees, canteen, as well as limited parking area for trucks.
Awards and certificates
Hajdu products have the following certificates: ISO 9001, ISO 14001, ISO/TS 16949. During the years of its operations, Hajdu has been granted many times. In the past few years the company’s reputation was enhanced by several awards in the following areas: new developed products, HAJDU brand, ethical and sustainable business activity. In 2012 the company won the Hungarian Quality Product Award for buffer tanks, the House of Hungarian Quality Award for the floor standing solar hot water tanks (STA range) and the Business Ethics Award in the category of large companies. Main certificates of Hajdu Autotechika: Hungarian excellent supplier price (2012), Dun & Bradstreet Diamond certificate (2012), EFQM Price - Committed to Excellence (2011), Grundfos Certificate (2011), IIASA-Shiba Price (2010).
Plans
Hajdu is present in many European markets, especially in the western countries. Hajdu’s strategic plans for the nearest future assume development of the heating appliances business on the Eastern European market, develop the products range, establish strategic alliances, and develop business process. Hajdu Autotechnika aims to develop the supplier parts business by attracting new partners, establishing strategic alliances, releasing production of a higher added-value and intensive growth. The group would also like to further develop its industrial park.
Financial Results
The annual turnover of Hajdu Group for 2012 was estimated at above EUR 37,000,000. As in 2012, heating and renewable energy products made 40 percent of the total production of Hajdu Group, 51 percent made products for automotive industry whereas white and other goods made 9 percent of production. The group employs in total 644 people – 469 people are employed by Hajdu, 152 by Hajdu Autotechnika and 23 by Hajdu Infrastructure.
