New AI capability reduces product modelling effort by 50%, helping manufacturers bring complex products to market faster
Stockholm, Sweden and Chicago, IL – Tacton, a global leader in Configure, Price, Quote (CPQ) solutions for manufacturers of complex products, today announced the launch of AI Product Modeling Assistant, a new capability designed to dramatically accelerate product modelling and remove one of the most persistent barriers to CPQ success. Tacton’s AI Modeling Assistant is part of a core innovation to its CPQ platform, earning a Gold win in the 24th Annual American Business Awards for Most Innovative Tech Company of the Year.
For manufacturers with highly configurable products, product modelling is often the longest and most resource-intensive phase of CPQ implementation. It determines how quickly products can be brought to market, how much of the portfolio is available at launch, and ultimately how fast organisations realise value from their CPQ investment.
At the same time, many manufacturers face increasing pressure from limited modelling expertise, workforce shortages, and the retirement of experienced engineers, making it even harder to scale product knowledge.
AI Modeling Assistant addresses these challenges directly.
“As manufacturers move toward a buyer-centric smart factory, AI needs to be built into the core workflows that drive real outcomes,” said Jesper Alfredsson, Chief Product Officer at Tacton. “We don’t layer generic AI on top of CPQ. Our focus is on applying innovation where it has the greatest impact on timelines, with full governance and control.”
From Manual Modelling to Intelligent Acceleration
AI Modeling Assistant acts as an intelligent co-pilot for CPQ modelers, transforming fragmented product documentation into structured, CPQ-ready models.
By ingesting inputs such as spreadsheets, technical specifications, PDFs, and legacy data, the assistant generates a structured model foundation that is typically 70 to 80 percent complete. Modellers then review, refine, and approve outputs before synchronising directly into Tacton.
This shift moves organisations away from manual, start-from-scratch modelling and toward a more scalable, AI-assisted approach. The result is up to a 50 percent reduction in modelling effort and significantly shorter implementation timelines.
AI Built for the Complexity of Manufacturing
Unlike generic AI tools, Tacton AI is purpose-built for manufacturing and embedded within CPQ workflows.
It understands the structure of configurable products, including assemblies, attributes, and constraints, and generates models within a governed environment where human validation is always required.
This ensures organisations can accelerate modelling without sacrificing control, accuracy, or compliance.
What customers are saying
Alimak, a global leader in vertical access solutions, has already used AI Product Modeling Assistant to accelerate its CPQ rollout across multiple product lines and regions.
“We’ve seen between 40 to 80 percent improvement in how quickly we can build product models,” said Frank Klessens, Group Product Support Manager at Alimak. “That allows us to bring products to market faster and focus more on refining and improving the model instead of building everything from scratch.”
PERI SE, a global leader in formwork and scaffolding systems, has also experienced significant gains in modelling speed and efficiency.
“The Modeling Assistant helped us turn a two-day modelling effort into a two-hour task. It has fundamentally changed how quickly we can structure new products in CPQ,” said Tobias Gottstein, Senior Manager Sales Solutions, PERI SE. “By leveraging AI to generate new models, including assemblies, domains and module variants, we reduced modelling time in half, enabling the business to start testing products in CPQ about one week earlier than originally planned.”
Driving Faster Time to Value and Ongoing Scale
Beyond initial implementation, AI Modeling Assistant supports continuous product evolution.
As manufacturers expand their portfolios and introduce new configurations, modelling becomes an ongoing operational requirement. AI Modeling Assistant helps organisations keep pace by accelerating updates, reducing manual effort, and increasing modelling capacity across existing teams
This allows organisations to extend the value of their CPQ investment over time, increasing adoption, improving responsiveness to market demand and scaling product innovation without adding headcount.
Learn more about Tacton AI Product Modeling Assistant.
Nils Olsson, Chief Strategy Product and Customer Officer, Tacton
“For the manufacturers of highly configurable products, product modelling is often the longest phase of Configure, Price, Quote (CPQ) implementation. It sets the deadline for how quickly products can go to market, how much of the portfolio is available at launch, and how fast businesses can realise value from their CPQ investment.
“Digital transformation only succeeds when automation and AI are grounded in governed configuration logic. AI should accelerate engineering expertise, not replace it. That’s why Tacton’s AI Modeling Assistant acts as an intelligent co-pilot for CPQ modelers, transforming fragmented product documentation into structured, CPQ-ready models while keeping experts fully in control.
“AI and data in conjunction with CPQ and operations allow complex manufacturers to handle the growing complexity and quote demand. It accelerates the timelines on data processing and configuration and also narrows down the most profitable and high-performing options for customers.”
Nils Olsson, Chief Strategy Product and Customer Officer, Tacton
As chief strategy officer at Tacton, Nils Olsson is passionate about bridging the gap between sales, engineering and order fulfillment - maximizing the potential of products to achieve sustainable profitable growth based on real customer value. Before joining Tacton, he held various leadership roles at Tetra Pak, a leader in packaging and containers manufacturing, including Manager of Portfolio Management and Manager of Product Configuration. Previously, he was Head of Product Support for Sidel, a provider of equipment, services and complete solutions for packaging liquids, foods, home and personal care products.
About Tacton
Tacton is a global leader in software for manufacturers of highly configurable products. Tacton delivers the Buyer-Centric Smart Factory, connecting buyer engagement with engineering and order fulfilment through a single source of truth.
By uniting Configure Price and Quote, Configuration Lifecycle Management, and Configured Order Fulfilment, Tacton helps manufacturers manage complexity, protect margins, and deliver with confidence across the lifecycle.
With more than 26 years of experience, Tacton supports manufacturers worldwide and is headquartered in Stockholm, Sweden and Chicago, USA. Learn more at www.tacton.com.
